Your software bet has to work.

Whether it's a blank canvas or a half-built product that isn't landing, the risk is the same. You can't tell if you're building the right thing.

Predart is senior-led by Cristian Preda. I turn complex software into a product people actually use. Fast enough to validate. Detailed enough to feel real.

Book a callor see the work ↓

How I work

• I find the real problem. Before any pixels, I find the structural problem others treat as a UI bug. The data model, the mental model, the thing actually worth building. Getting this wrong is what wastes your money.
• I ship a working prototype, fast. Running code in days, not mockups in weeks. Something real enough to test, demo, and decide on, while being wrong is still cheap.
• I think in whole systems, not screens. Complex products break at the seams between flows, data, and teams. That's where I work.
• Senior-led, accountable end to end. You work directly with the person leading the work. No juniors, no handoffs, no account manager.

Selected work

• Adobe GenStudioAI martech

  Reframed an enterprise activation flow from creative-first to campaign-first.

  
• ProcesioFounding designer

  Shaped a low-code automation platform from a blank canvas.

  
• Enigma0→1 product

  Zero to a closed-beta crypto trading platform in three months.

  
• ShyftplanPlatform redesign

  Full platform redesign and design system for a post-Series-A workforce product.

  

How it works

1. 01 We talk. 30 minutes, free. You walk me through the bet, I ask the questions that usually get skipped, and you leave with a clearer view of where to start.
2. 02 We agree the direction. The real problem, what to tackle first, and the right way to work together. Always a fixed price you know up front.
3. 03 We start. A working-prototype sprint, something real in weeks, or an embedded design partnership.

Most start with a sprint and continue as a partnership. The sprint is the door, the partnership is the house. One-off projects get quoted separately.

Book a call

What it costs

• Working-prototype sprintfrom $5,700
  Working-prototype sprint×

  • A clickable prototype, end to end
  • A core-flow UX rethink and UI direction
  • One senior partner, start to finish

  Best for a blank canvas, or a product that works-ish but isn't landing.

• Design partner · Standardfrom $4,570 / month
  Design partner · Standard×

  • One weekly sync per week
  • One active priority at a time, sequenced to ship
  • Async access, reply fast

  Best for an ongoing project that needs senior product judgment every week.

• Design partner · Priorityfrom $6,850 / month
  Design partner · Priority×

  • Two weekly syncs per week
  • Room to run more than one priority at a time
  • Priority async communication

  Best for a product moving fast, where design can't be the bottleneck.

No rate card, no billable-hour games. You pay for judgment about what to build, not for hours.

Every retainer is rolling monthly after the first three months. Pause or cancel with two weeks notice.

Who it's for

Taking conversations for Q3 2026.

If someone sent you here, mention who.

Book a callcristian@predart.studio

Not ready? Follow the build on X for notes on building complex products.